There is a common misconception that CRM is just a tool to make life easier for Sales People, make information easier to find for Business Development staff, and of course loads of stats for the Marketing Department. I would have to agree that in most cases the drivers behind adopting a CRM solution do come from these areas.
But hold on a minute, what about everyone else?
What about those people out on site who are recording details about defects and snags on their projects?
How about the engineer who has been called out to service a piece of machinery?
Do these have seperate systems? Should they not all be part of a central CRM system?
Discuss!
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